Being a small family owned business, we are always looking for creative ways to market our winery, local wines and services.   From pouring wine at community events, and being included in special editions of newspapers and television, to using social media…we constantly use multiple ways to reach different audiences.  William has dressed as a cowboy and ridden his horse around Old Town, San Diego passing out wine tasting coupons.  Tammy dresses up as “Lucy” at the annual Labor Day grape stomp.  We partner with artist and theatre groups, horse afcionados, and wine lovers all over San Diego county to produce activities and events.   When it comes to marketing, we are always open to new ideas.

We were delighted to be one of the finalists for the San Diego Regional Chamber of Commerce’s annual awards presentations for small businesses.   When William went up on stage, dressed like a cowboy among all the people in business suits, he definitely stood out!  And then our name was called “and the winner is Hacienda de las Rosas Winery!” and we were both surprised and so excited!  It was also nice that so many people in the audience were rooting for us, and had visited our family-owned tasting room.  

Being recognized for the “most innovative marketing campaign” was a nice recognition of all our hard work and efforts over the past year.  But even more important is the many people we have come to know, and friends we have made in the process…now, that’s the best award ever!