Author Archive

27
August

   We live an extremely full life.   With a Wine Tasting room open 7 days a week, fourteen vineyards to manage for other customers, nine horses, five cats, one dog and three kids in their twenties…can’t say that we spend a lot of time sitting around!  Oh, and did I mention the full-time job, with travel on top of all that?  As a result, we have so many competing priorities with every day feeling like a mini-race to get everything done.

About three months ago, our family had a health scare that made us stop in our tracks and reassess our priorities.  We started to look at the things we wanted to accomplish, and found that we were often putting ourselves last to pay the bills, and meet everyone else’s needs and expections.  As a result, I have become better acquainted with the word “no.”   Being a southern women, I need to be a little more polite, so it is usually “no, thanks” or “just can’t take on one more task”, and it actually feels good!

For instance, William spends a great deal of his time working in other people’s vineyards, and making sure that it looks great, and the grapes are doing well.  However, that means that our own vineyard probably does not get as much attention as it needs, or there are whole cleared plots that are still awaiting poles, wires and plants.  This season, he put our order in first for grapes…unheard of…usually all his client orders get in first.  In addition, he takes one day a week to just work on our property, and after just a couple of months, we are amazed at how many projects have been completed, and how great the place is looking.

Another example is that we are often asked to participate in events all over the county to pour our wines.  While they bring great exposure, they always do not come with pay, but we have felt the need to cover many of these events at our own expense, sometimes back to back or splitting up to cover two events in one evening.  Well, that’s where the “no thanks” comes in handy.  We choose one big event a month, and that is the one we participate in.  Unless the event is in our wine tasting room in Old Town, we do not sign up for a lot of other outside activities.  While the outreach to more potential customers is broader, it has actually spread us too thin, and we are tired and less enthusiastic about participating.  Picking and choosing events that resonante with us (fundraiser for Meals on Wheels, wine tasting at local theatre) give us so much pleasure, and we represent our winery so much more enthusiastically.

Finally, our huge annual grape stomp has been such a success that it was going to have to move to a larger location to hold the upcoming crowds…we sold 200 tickets last year.  We had outgrown our space, and needed to move to the large Old Town State Park.  With permission granted, we started to move forward on the plans, but soon realized that a bigger space required more expenses, i.e. security, fencing, canopies, etc.  The more we worked on the project, the less enthusiastic we became…and then wondered, why are we working so hard at this?   As a result, we decided to go simple and smaller with our Grape Stomp this year…bringing it up the ranch and winery, and hosting a private party.  We realize that we may disappoint a few people, however sometimes we need to do what works for us. 

We still are “type A” people and probably still do more than the average couple, but life is becoming much more manageable..and more fun.  It’s nice to look out on our own property, and know that some of our projects are getting done and fulfilled.  Because in the end…it’s not the quantity, but the quality…don’t you think?

Category : Winery | Blog
6
June
Being a small family owned business, we are always looking for creative ways to market our winery, local wines and services.   From pouring wine at community events, and being included in special editions of newspapers and television, to using social media…we constantly use multiple ways to reach different audiences.  William has dressed as a cowboy and ridden his horse around Old Town, San Diego passing out wine tasting coupons.  Tammy dresses up as “Lucy” at the annual Labor Day grape stomp.  We partner with artist and theatre groups, horse afcionados, and wine lovers all over San Diego county to produce activities and events.   When it comes to marketing, we are always open to new ideas.
We were delighted to be one of the finalists for the San Diego Regional Chamber of Commerce’s annual awards presentations for small businesses.   When William went up on stage, dressed like a cowboy among all the people in business suits, he definitely stood out!  And then our name was called “and the winner is Hacienda de las Rosas Winery!” and we were both surprised and so excited!  It was also nice that so many people in the audience were rooting for us, and had visited our family-owned tasting room.  
Being recognized for the “most innovative marketing campaign” was a nice recognition of all our hard work and efforts over the past year.  But even more important is the many people we have come to know, and friends we have made in the process…now, that’s the best award ever!

Category : Winery | Blog
9
April

It was April 2008, just two years ago, that we opened the doors of our Wine Tasting Room in Old Town, San Diego.  This was not without risk…the country and California were in the middle of a raging recession, we had three kids in college, and we weren’t really as ready as we would have liked…the opportunity presented itself when we weren’t even looking!  But open we did…still remember the first five minutes…we opened the door, and a gentleman walked in and said that he wanted to buy a bottle of wine for dinner that evening.  I took his cash, turned to the register, and it wouldn’t open…it wouldn’t budge…it just kept beeping at me.  William nervously packaged the wine, whispering “he needs his change” and I replied through clinched teeth “I know…I can’t get the register to work”.   I then reached down for my purse and thankfully had the right change to provide.   That’s the memory of our first sale in the tasting room.

Since that time, we have had a lot of parties, mixers, networking groups, birthdays, bridal showers…you name it, we’ve hosted it!   Many went smooth as silk…others were a little bumpy or provided interesting challenges.  There was the evening that two networking groups showed up at the same time…we thought they were on two different nights, but they apparently were the same night.  So we juggled almost 75 people in a space for 55.  Since the plaza was under construction and the patio next store was vacant, we created sitting areas, and moved tables over for people to be able to network…it ended up being one of the better events for both groups.   We had a women’s book club hold one of their meetings and also experience of Old Town, and they sent a photo of their group in front of our tasting room to the Oprah book club…and our place was on her website for a month.   We started a grape stomp out of nothing the first year, and last year, we sold out at 2 pm, when we just opened at noon.   Participating in Halloween events, special dessert and port tastings, hosting a wine cruise on San Diego bay, we are always up for anything.   This third year brings more adventures, as we are adding a wine tour called “Two wineries and a brewery” and bringing in other San Diego wines from smaller boutique wineries, as well as local breweries.  We expect this summer to be our best, and are always thankful that so many people return again and again to our place.   Our thanks to the many who helped us be so successful…who knew that a newly opened business during a recession could grow and expand…we are very thankful!

Category : Winery | Blog
11
February

 

 In January, William had the opportunity for a nine day trip to Rome and areas of Tuscany in Italy.  It was truly the trip of a lifetime…touring family vineyards and wineries, staying in small towns, pruning 50 year old vines, and drinking hand crafted wines.  He learned a lot about the Old World ways of growing grapes and making wine.  Every other day, he would call home to share his adventures…eating pasta and smoking a cigar with a restaurant owner about 30 yards from the Colessium, pruning grapevines with a 70 year old Italian while they shared what little English/Italian they each knew; touring one of the oldest synagogues in Europe, and drinking some of the best cianti wines in the world. 

At the same time, in Ramona where the winery and ranch were located, some of the most torrential rains and small tornados were landing across the Hacienda de las Rosas Winery property, with fallen oak limbs, uprooted trees, flooding in the living room, and a skylight blown out of the ceiling.  Literally, 12 inches of rain came down in 3 days.  In addition, Tammy was stuck on a business trip to Phoenix, where the airports were closed, so she had to drive across the desert through windstorms, dust storms, rain, snow and hail to be able to get home to the animals. 

As William and Tammy share their adventures during that week…William starts off talking about the wonderful hospitality, foods and sights of Italy, while Tammy will then interject “Meanwhile…back at the ranch….” story.  Nice contrast on each person’s adventures for that week!

Category : Uncategorized | Blog
24
October

One never knows who will be entering the Wine tasting room…can be a tourist from Europe, a couple from the midwest, a local person who hasn’t been to Old Town, SD in awhile…we are always interested in who comes to taste our wines.  One Saturday afternoon, we had a visitor who had been to our Tasting Room almost a year before, and he was back for an annual convention that he attends.  At his downtown hotel, he met a reporter from USA today, who was covering a couple of local stories in San Diego.  He mentioned that he would be going to our Wine Tasting Room later in the day, and she should really try to meet him there to check out the place and taste some San Diego wines. 

He arrived around noon, and was telling us this story, when just then, Laura the USA Today journalist walked in the door.  She was funny and delightful, tasting wines and sharing tales of some of the stories that she had been covering.  There were people coming in and out of the Tasting room, drinking and sharing…almost felt like a party!  When she was leaving, she asked if she could include us in a business articles that she was creating, mostly around small businesses and entrepreneurs.  Of course, we said yes…as long as the article was a good one..smiles!

A month later, a photographer came to the Wine Tasting Room and took about 100 photos, and two days later, we were on the front page of the Money section for USA Today.  It was amazing to see our picture on a publication that reaches 7 million viewers.  So, the old adage of never knowing who you will meet is a good one…always be prepared and open to the opportunity!

Category : Winery | Blog