One never knows who will be entering the Wine tasting room…can be a tourist from Europe, a couple from the midwest, a local person who hasn’t been to Old Town, SD in awhile…we are always interested in who comes to taste our wines. One Saturday afternoon, we had a visitor who had been to our Tasting Room almost a year before, and he was back for an annual convention that he attends. At his downtown hotel, he met a reporter from USA today, who was covering a couple of local stories in San Diego. He mentioned that he would be going to our Wine Tasting Room later in the day, and she should really try to meet him there to check out the place and taste some San Diego wines.
He arrived around noon, and was telling us this story, when just then, Laura the USA Today journalist walked in the door. She was funny and delightful, tasting wines and sharing tales of some of the stories that she had been covering. There were people coming in and out of the Tasting room, drinking and sharing…almost felt like a party! When she was leaving, she asked if she could include us in a business articles that she was creating, mostly around small businesses and entrepreneurs. Of course, we said yes…as long as the article was a good one..smiles!
A month later, a photographer came to the Wine Tasting Room and took about 100 photos, and two days later, we were on the front page of the Money section for USA Today. It was amazing to see our picture on a publication that reaches 7 million viewers. So, the old adage of never knowing who you will meet is a good one…always be prepared and open to the opportunity!